One platform per brand
Separate stores mean separate catalogs, stock and order queues to keep in sync. We run every brand from one backend and one admin console.
ENG-02 · Headless Multi-Store E-Commerce Platforms
Several brand stores, one commerce platform underneath.
Aqlaan runs the online stores of the Aqlaan Group's brands from a single backend. Each brand keeps its own domain, identity, catalog and checkout rules, while products, orders, stock and delivery are managed in one place.
The problem
Why multi-brand retail gets expensive.
Checkout that doesn't fit Jordan
Prices in JOD with three decimals, cash on delivery, CliQ transfers, same-day delivery in Amman and governorate shipping rules are built in, not bolted on.
Stores search engines can't read
Server-rendered English and Arabic pages with hreflang, structured data, category pages, sitemaps and product feeds for Google Merchant Center.
Scope
Headless Multi-Store E-Commerce Platforms
Launch multiple distinct brand storefronts managed from a single central backend—each with its own custom domain, brand identity, product specs, and checkout rules.
- 01Next.js 16 App Router storefronts with sub-second cached page loads
- 02Shade swatch palettes (Toppik/Coverderm) and technical spec galleries (Dentrax)
- 03Amman same-day delivery logic, 50 JOD free-shipping thresholds, COD & CliQ
- 04Customer accounts, saved Jordanian addresses, and post-checkout guest order claiming
Approach
How the platform is put together.
Shared core, separate storefronts
One .NET backend serves every brand; each storefront is its own Next.js app with its own design.
Variants modeled properly
Shades, sizes, barcodes and stock are tracked per variant, so one shade can sell out without hiding the product.
Accounts that work for guests
Shoppers can check out as guests and claim their orders later, when they create an account.
Evidence
Live stores on this platform.
The Dentrax and Toppik stores for Jordan run on the Aqlaan commerce platform.
Your platform, engineered to last.
Connect with our engineering and product team in Amman at info@aqlaan.com to discuss custom software development, HRMSTONE deployment, or e-commerce architecture.